Provenate vs MasterDistiller
Provenate vs MasterDistiller: which fits your distillery?
Both cover the distillery from production to bottling, with HMRC reporting. MasterDistiller builds it on the Odoo ERP; Provenate is purpose-built distillery SaaS. Here is where each one is strongest.
The honest version
The closest overlap, a different architecture
MasterDistiller, from Edinburgh, is built on the open-source Odoo ERP platform. Its distillery apps cover production with costing and provenance at each step, maturation with cask asset management, regauging and re-racking, vattings that keep the liquid's provenance, and bottlings that build fully costed finished goods. Odoo's own apps add purchasing, inventory, sales, CRM and accounting, and Odoo's open code lets the team build tailored integrations. If Odoo already runs your wider business, or you have Odoo skills in-house, that is a real strength.
Provenate is purpose-built, multi-tenant distillery SaaS. Operators record mashing, fermentation and distillation on the floor, and the same records carry through casks, vatting and bottling into W1, W5 and Alcohol Duty figures, cost per litre of pure alcohol and stock valuation. Instead of replacing your business systems, it posts orders to Xero, QuickBooks, SAP or Salesforce through native connectors, and each bottle carries a serialized QR that feeds a live scanning dashboard.
Provenate is a distillery ERP for whisky distilleries, independent bottlers and bonded warehouses — production, cask stock, HMRC duty returns (W1, W5, Alcohol Duty) and finance in one platform — built in East Lothian, Scotland by Third Platform Technologies and used by Ardnamurchan, Isle of Harris and Adelphi.
It also keeps blockchain-anchored cask and bottle provenance records, includes a built-in AI assistant (Beta), and connects through native Xero, QuickBooks, SAP and Salesforce connectors, a REST API and webhooks.
Side by side
Provenate and MasterDistiller side by side
Where MasterDistiller's public pages don't mention a capability, we say that rather than claim it's missing.
| Provenate | MasterDistiller | |
|---|---|---|
| Platform | Purpose-built, multi-tenant distillery SaaS. | Distillery apps built on the open-source Odoo ERP platform, extending Odoo's accounting, inventory and CRM. Source |
| Production records | Mashing, fermentation and distillation on the floor; strength and LPA calculated automatically. | Data captured at each distillation stage, batch tracking, actual versus expected yield, and day 1 cost per LPA. Source |
| Casks and vatting | Cask history, regauges, OLA/RLA, warehouse locations, bulk cask movements and the Vatting Run Wizard. | Cask asset management, regauging for angel's share and operational losses, re-racking, and vattings from casks, containers or other vattings. Source |
| HMRC and duty | W1 and W5 figures and monthly Alcohol Duty figures built from recorded movements, with an audit trail. | HMRC W1 event log and pivot report, W5 data recorded during bottling, UK duty calculation, and EMCS movements as a separately billed add-on. Source |
| Finance | Cost per litre of pure alcohol, duty due, book and market stock valuation. | Costing of raw materials, bulk liquid, staff and energy, with Odoo's Accounting app for invoicing, bills and bank reconciliation. Source |
| Integrations | Native Xero, QuickBooks, SAP and Salesforce connectors, REST API and webhooks. SCADA integration coming soon. | Xero, Stripe, HMRC EMCS, couriers and eCommerce, plus the Odoo app store; QuickBooks, SAP, Salesforce and an API are not mentioned. Source |
| Consumer engagement | Serialized QR per bottle, provenance story and live scanning dashboard. | Not mentioned on MasterDistiller's public pages. Source |
| Provenance & blockchain | Blockchain-anchored cask and bottle provenance records. | Not mentioned on MasterDistiller's public pages. Source |
| AI assistant | Built-in AI assistant (Beta): ask “how many litres of 2019 bourbon casks are in Warehouse 3?” and get the answer without building a report. | Not mentioned on MasterDistiller's public pages. Source |
| Pricing | Quote-based, depending on the size of your operation. | From £350 per month, tiered to each distillery's requirements. Source |
Competitor details come from MasterDistiller's own public pages, checked October 2026. Spotted something out of date? Tell us and we'll correct it.
Which one fits
Which one fits your site
Choose MasterDistiller if
- Odoo already runs your wider business, or you have Odoo skills in-house.
- You want purchasing, sales, CRM and accounting in the same Odoo system as the distillery.
- You want integrations built on Odoo's open code and its app store.
Choose Provenate if
- You want distillery software that connects to the business systems you already run instead of replacing them.
- You need W1, W5 and monthly Alcohol Duty figures built from your production and cask records.
- Orders should post to Xero, QuickBooks, SAP or Salesforce through native connectors, with a REST API and webhooks for the rest.
- You want consumer QR on each bottle, blockchain-anchored provenance and a built-in AI assistant.
FAQ
Provenate vs MasterDistiller: common questions
Is MasterDistiller or Provenate better for a craft distillery?
Both work for craft distilleries. MasterDistiller suits a site that wants Odoo to run the whole business. Provenate suits a site that wants purpose-built distillery software that connects to the accounting system it already uses.
How much do MasterDistiller and Provenate cost?
MasterDistiller publishes pricing from £350 per month, tiered to each distillery, with EMCS as a separately billed add-on. Provenate's pricing is quote-based on the size of your operation, from a single site to multi-site groups.
Do both handle HMRC returns?
Yes. MasterDistiller describes an HMRC W1 event log and pivot report, W5 data recorded at bottling and UK duty calculation. Provenate builds W1 and W5 figures and monthly Alcohol Duty figures from the movements already recorded, with every line traceable to casks and orders. See our W1 and W5 guide.
How long does it take to move to Provenate?
Most sites are live within 2–4 weeks, including data migration from your current spreadsheets or system and training for your team. MasterDistiller's public pages don't state implementation timelines.
Does MasterDistiller have an AI assistant?
MasterDistiller's public pages don't mention an AI assistant. Provenate includes a built-in AI assistant, currently in Beta: ask “how many litres of 2019 bourbon casks are in Warehouse 3?” and get the answer without building a report.
See Provenate on a setup like yours
We'll walk you through production, casks, duty and provenance, from mash to the QR on the bottle.
Book a demo