For marketing teams
Every bottle tells its story. Every scan tells you something.
A QR on the label opens the bottle's story for the consumer, in multiple languages. Every scan lands on your live scanning dashboard, so you can see where your whisky is opened, by whom, and which campaigns work.
Sound familiar?
The story of each cask stays in the warehouse, not on the shelf.
No way to tell which markets are actually opening the bottle.
Campaigns judged on gut feel instead of results.
How Provenate works for marketing teams
Marketing · Bottle stories
How does a QR code tell each bottle's story?
- A QR on the label opens the bottle's story for the consumer
- Share the full journey of your whisky in multiple languages
- Every bottle linked to its batch and casks
Marketing · Consumer insights
Where are your bottles being opened?
- A live scanning dashboard filtered by territory, demographic and product
- Consumer journeys followed from scan to shop
- A/B test campaigns and keep what actually lifts results
Marketing & Insights
What sells, where, and at what margin?
- Sales by market, using the data your team already records
- Revenue shown net of accrued A&P, so the margin you see is the margin you keep
- A running A&P balance per market and distributor
Trusted by distilleries all over Scotland
- Litres of alcohol stored
- 5M+
- Casks tracked
- 30k+
Testimonials
In their words
“The Provenate platform has transformed how we connect with our consumers. It allows us to share the full journey of our whisky in multiple languages. It's become our secret weapon.”
Integrations
Works with your other systems
The finance, ERP and CRM systems Provenate connects to.
From the blog
Guides for marketing teams
FAQ
Questions from marketing teams
How do consumers see a bottle's story?
They scan the QR code on the label. It opens that bottle's story, and the scan lands on your live scanning dashboard.
Can stories be shared in more than one language?
Yes. Adelphi uses Provenate to share the full journey of its whisky in multiple languages.
What does the scanning dashboard show?
Scans filtered by territory, demographic and product, and consumer journeys from scan to shop. You can A/B test campaigns and keep what works.
Does marketing need a separate system from production?
No. Stories and insights use the production and sales records your team already keeps in Provenate, so nothing is re-keyed.
See which markets are opening your bottles
We'll walk you through a bottle story and the live scanning dashboard behind it.
Book a demo